My Portfolio, Explore the work.

For this project I lead a thorough review of Atrium's Pureforyou (D2C) & PEPro (B2B) brands, analyzing their current status and potential for improvement. I also assessed several of their competitors, focusing on global navigation, page structure, commerce functionality, user feedback, and accessibility. The findings provided a guide for the redesign of both sites for which I collaborated in.

The UX audit for Bluemercury aimed to assess the storefront’s customer experience and guide future feature enhancements based on optimal UX. I was set to review bluemercury.com to evaluate their current e-commerce practices, feature functionality, and provide recommendations to improve the overall user experience. I did so by doing a UX audit that included a Heuristics Audit, Competitive Analysis, User Proto-Personas, Customer Journey Maps.