Case Studies

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Featured Works

Human Centered Design

Throughout my career, my unwavering focus has been on human-centered design, especially within the e-commerce domain. Check out my most recent work.

User Research
UI Design

Atrium Innovations

Lead UX Researcher
UI Designer

A comprehensive review of the Atrium brands Pureforyou (D2C) & PEPro (B2B), evaluating their current states with competitive analysis, heuristic analysis, and a content audit. The results would help inform the redesign for both sites.

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User Research

Blue Mercury

Lead UX Researcher

UX audit for Bluemercury aimed to assess the storefront's customer experience and guide future feature enhancements based on optimal UX/UI. The audit included a Heuristics Audit, Competitive Analysis, User Proto-Personas, Customer Journey Maps.

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Blue Mercury

Explore a collective of case studies showcasing the diverse range of projects I have successfully collaborated on.

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Atrium Innovations

A comprehensive review of the Atrium brands Pureforyou (D2C) & PEPro (B2B), evaluating their current states with competitive analysis, heuristic analysis, and a content audit. The results would help inform the redesign for both sites.

View Case Study
View Case Study
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BlueMercury

UX audit for Bluemercury aimed to assess the storefront's customer experience and guide future feature enhancements based on optimal UX/UI. The audit included a Heuristics Audit, Competitive Analysis, User Proto-Personas, Customer Journey Maps.

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View Case Study
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Aramark refreshemnts

A visual redesign and user experience improvements implemented for Aramark Refreshments e-commerce & lead gen site. The project focused on enhancing the overall look and feel of the site while prioritizing user-centric enhancements to elevate the account and purchasing experience for customers.

Coming Soon
Coming Soon
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OnQ

A visual and user journey redesign for a popular property management application. The revamp aimed to provide users with a significantly smoother experience, resulting in improved customer engagement. By emphasizing essential information through typography and color, while streamlining the options available, the redesign sought to elevate the user experience and foster a more positive customer relationship.

Coming Soon
Coming Soon
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